Burger King Channels the family BBQ | Co. Design

Fast-food joints are embracing high design–especially abroad, where fast food is younger to the market and sometimes carries a premium halo. Consider that McDonald’92s recently enlisted Patrick Noguet to trot out a new family-restaurant concept in France. And now Burger King is getting in on the act, with a garden-patio theme intended to appeal to both families and teens alike. ’93We noticed that one word that kept popping up was ’91flame grilled,’92 and we used this clue as a starting point,” writes the design team OutofStock. ’93From collective experiences, our mental picture of flame grilling is closely associated with garden barbecues and camping cook-outs.

From: Co. Design

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