A wonderful mix of materials here. The rock walls remind me of a wine storage facility that I can’t put my finger on, but the scale of this one is much better for an exhibit. 

Could you imagine just a wire mesh tower that gets filled up on site?  Rocks are not working with your brand? OK, wad up a bunch of paper and drop it into the walls.

These slats are also a nice treatment for dividing up spaces.

From Arch Daily, original link