The Gaggenau stand at EuroCucina Milan is a stunning testament to less is more.  Whenever you hear someone say, I want to put the emphasis on the product and the message, then come back and look at this stand for inspiration.

The authenticity that one gets from looking at the space is amazing. No gimmicks, trickery or flashy graphics to

distract you from the product.

With lower budgets, simplicity is always key. I bet this stand wasn’t inexpensive, but next time you are faced with a budget challenge, put your design to the test.  Take out everything that is not entirely necessary until you are left with just the bare essence.
 

From Frameweb, original link here