This graduate thesis from Harvard architecture student Greg Tran is spectacular.  It collapses the barrier between media and architecture, capitalizes on massive augmented reality with real time 3D modeling and mapping AND THEN transforms social media into a 3D/4D activity.  Truly worth the time and any single minute of it has the potential to transform your next project.

Mediating Mediums – The Digital 3d from Greg Tran on Vimeo.