Looks pretty unassuming on the outside, but step inside and this experience and it is a sci-fi look at the future of sports.

It took agency Hush eight months and a host of other agencies (Skylab, AV&C, Red Paper Heart, Antfood, and Big Giant) to bring this to life.  And wow, what a result!

NIKE “CAMP VICTORY” from HUSH on Vimeo.

Reminds me a lot of the Nike Air Hangar in its inside/outside approach (minus the media).

Thanks to FastCoDesign for Camp Victory.

Thanks to Hypebeast for the Nike Air Hangar.