It’s that time again. As athletes from around the world converge on the Olympics, marketers, designers and artists work their magic to motivate the athletes and promote their brands (and countries). Here are a few of these Olympic sized experiences.
Czech artist David Cerny’s London Double-Decker Bus does push ups for Olympics to help motivate his comrades. An actual bus doing push ups would have been enough, but watch the way the video “liquid” inside the bus sloshes around as the bus pumps iron.
SUBSCRIBE – PLEASE – A Czech artist has re-modelled a traditional London double-decker bus into a mechanical sculpture of an athlete doing push-ups to celebrate the Olympic Games opening in the British capital on Friday. David Cerny, whose past works have enraged European politicians and sought to poke fun at rival artists, has installed the bus outside the Czech Olympic House in London’s Islington neighbourhood.
And the London eye will become a social barometer for the entire city. A gigantic mood ring of sorts.
And the Coca-Cola pavilion is beautiful and from this angle says Coke without a logo saying Coke.
via:
Double Decker Bus: Right This Minute
London Eye: Wall Street Journal
Coca-Cola Pavilion: Biz Bash
Experiential Ideas 
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