From 37 Signals, the company that brings you Basecamp​, this insightful blog post outlines many of the tough questions that you must ask when critiquing your work or the work of others.  Here are just a few:

• What does it say?
• What does it mean?
• Is what it says and what it means the same thing?
• Do we want that?
• Why do we need to say that here?
• If you stopped reading here, what’s the message?
• What’s the take away after 8 seconds?

Check out 37 Signals Signal vs. Noise blog for more insights.​

via Swiss-Miss​