Aaron Draplin is so matter of fact, honest and thoughtful.  This quick logo challenge opens up his process and opened my eyes with new ways to think about concepting and iterating.

There’s even more stuff out there to learn from Mr. Draplin:

This Skillshare class

and

These videos on Adweek

So many nuggets of truth mixed with humor. The tours through his studio and visits to yard sales remind me just how important research is to creating something new.