Is it Time to Rethink the “Attract”?

Whether it is a museum, trade show exhibit, pop-up, or activation, the attract needs to be rethought. With the advent of every changing AV technology like LED tiles and transparent LED screens, the attract has become more and more digital content focused. But what if we consider attracts that engage the other senses? Sure, you could bake cookies, but here are some alternative attract ideas that engage the sense of touch and sound to get your juices flowing about how to rethink the attract.

Daniel Rozin’s Pom Pom Mirror is just one of his interactive mirror experiences. More here.

Daniel Rozin “PomPom Mirror,” 2015 928 faux fur pom poms, 464 motors, control electronics, xbox kinect motion sensor, mac-mini computer, custom Software, wooden armature 48 x 48 x 18 in / 121.9 x 121.9 x 45.7 cm Edition of 6 Rozin’s anthropomorphic “PomPom Mirror” features a synchronized array of 928 spherical faux fur puffs. Organized into a three-dimensional grid of beige and black, the sculpture is controlled by hundreds of motors that build silhouettes of viewers using computer-vision. Along its surface, figures appear as fluffy animal-like representations within the picture plane, which is made permeable by a ‘push-pull’ forward and backward motion of meshed ‘pixels’. Ghostly traces fade and emerge, as the motorized composition hums in unified movement, seemingly alive and breathing as a body of its own. Filmed and edited by Victoria Sendra.
This wall-sized sculpture never stops stop moving.

Let’s play musical cars, shall we? A total of 374 black-and-white ’65 Ford Mustangs hit some black-and-white xylophone keys to play the world’s first die-cast song. Music composed by EmCee . Yes this video is edited on the computer but it would’ve been difficult to film otherwise.

A work of art that makes you “see” sounds on a steel pan? — Rainbow ver. — Otona no Kagaku magazine with KIDS This movie was taken during the photo shooting for “Otona no Kagaku Magazine with Kids / Kaleidoscope of Sounds issue”, a magazines with giveaways.
Tommi Grönlund – Petteri Nisunen Unstable Matter Esther Schipper Berlin 2013 photography by Andrea Rossetti

Hot Wheel Xylophone via Swiss-Miss

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