Amenify App Development and Marketing Campaign

Client
Amenify, 2020

Concept, Graphic and UI/UX Design
Mark Pearlman

Amenify is an apartment oriented app that connects services like dog walking, cleaning, and chores to apartment complex residents. During the COVID quarantine, Amenify saw an opportunity to expand their offerings to include exclusive lunch delivery for its users who were remote working in their apartments. The project included two parts. The first was developing the UX and UI of the app to accommodate the new offering. This new look and feel then also worked into v2 of the Amenify app. The second portion was to develop print and social content to introduce and entice the users to take advantage of the new lunch delivery service.

The marketing campaign has been rolled out in its first market and v2 app is currently in development.

First Time User Flow

Lunch Order Flow

Overlay and Toast Screens

On-site Assets

Social Media Assets

Social media assets were developed as plug and play elements for email marketing, Facebook, and Instagram. The campaign used a food and user forward look layered with call to action statements. The alternating color palette from warm (representing homemade meals) to cool (representing how Amenify simplifies apartment living) gave the social media carousels more punch and contrast to attract the viewer. Over 50 social media assets were developed to allow for the campaign to remain fresh over time.