American Express Rewarding Lives
Client
The Moderns
American Express, 2007
Exhibit Concept Design
Janine James, The Moderns
Exhibit Creative Director
Gorden Bowen
Design Support
Mark Pearlman
Photography
Paul Warchol and Dylan Cross
As Creative Director at Exhibitgroup/Giltspur New York, I assisted The Moderns in the initial phases of the American Express Rewarding Lives program development. For The Moderns first presentation to American Express, I supplied imagery that helped describe the architectural and visual language of the concept as well as laying out the pitch deck. During the design development phase I sourced many of the vendors and provided sketches for many design details, the bulk of which made it into the final concept seen below.
“The New York exhibit generated over 116,000 brand impressions. When asked, 94% of visitors said that they would recommend the experience to a friend.
The exhibit in New York was such an overwhelming success that American Express allocated $10M and it subsequently traveled to San Francisco, Los Angeles and Mexico City.”
— The Moderns web site






