Main Character Energy: The Transformational Storytelling Framework
Learn more about what the sessions offer
Broken into six modules, each with a series of +/- 15 minute snackable lessons, on the transformation economy and brand storytelling.
Many sessions will include frameworks, guides, and tools to assist you in developing a transformational brand story.
It’s a pretty solid outline, but with our constantly morphing world, we may change things around a bit to keep pace.
Module 1: Welcome to the Transformation Economy
💡 Session 1.1: What Is the Transformation Economy?
Discover how the transformation economy is reshaping business, why it matters now, and how brands must evolve from selling products to supporting customer transformation.
📈 Session 1.2: The Progression of Value
Trace the journey from commodities to experiences to transformation, and see where your brand fits in today’s value landscape.
🎥 Session 1.3: The Rise of Cinematic Subsumption
Explore how video and immersive content dominate attention, and why brands must move beyond “being the camera” to making the customer the main character in their story.
Module 2: Foundations of Transformational Storytelling
➡️ Session 2.1: Branding for Transformation
Learn why brand foundations, promise, mission, and personality, are critical for authentic storytelling in the transformation economy.
➡️ Session 2.2: Auditing Your Brand for Transformation Readiness
Assess your current brand promise and mission, and identify steps to evolve toward a transformation-ready brand.
➡️ Session 2.3: Mapping the Transformation Continuum
Understand the spectrum from personal to societal to global transformation, and map your brand’s unique position and potential.
➡️ Session 2.4: Guardrails Against Transformation Washing
Avoid common pitfalls like overpromising and “transformation washing.” Learn to lead with authenticity and humility.
Module 3: The Narrative Arc of Transformation
👤 Session 3.1: Main Character Energy
The impact of customer as protagonist on brands and brand storytelling.
🦸🏻♀️ Session 3.2: The Hero’s Journey for Brands
Apply the classic hero’s journey and three act arc to your brand story, positioning your customer as the hero and your brand as the guide.
❤️ Session 3.3: Crafting Relatable Stories
Learn how to create stories that resonate emotionally, connect with your audience’s aspirations, and drive engagement.
Module 4: Mechanics That Make Stories Stick
➡️ Session 4.1: Immersion and Agency
Discover how immersion, symbolism, and giving your audience agency make your stories memorable and impactful. Learn how game mechanics can be leveraged to assist the customer in transformation.
➡️ Session 4.2: Humor, Heightening, and Suspension of Disbelief
Explore advanced storytelling tools, like humor and narrative heightening, to keep your audience engaged and invested.
➡️ Session 4.3: Bookending, Chiasmus, Lazzo
Repeat, repeat, repeat!
💪 Possible Bonus Session Session 4.4: Wrestling
The babyface, the heel, Kayfabe and unprecedented suspension of disbelief. What can wrestling lore teach us about transformational brand storytelling?
Module 5: Designing Transformational Experiences
📖 Session 5.1: From Story to Space
See how to translate your brand story into immersive experiences, both digital and physical, that invite participation and transformation.
🌟 Session 5.2: Personalization and Co-Creation
Learn how to personalize experiences and co-create with your audience, sponsors, and creator for deeper impact.
Module 6: That’s a wrap!
🎀 Session 6.1: Storytelling as Catalyst
Wrap up with how transformational storytelling catalyzes growth for both your brand and your customers, and set your action plan for ongoing success.
Are you ready to bring Main Character Energy to your brand?
If you’re ready to dive deeper, click below, share your name and email, and we’ll notify you when the first session launches.
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