Jim Beam Bourbon Legends Concept
Client
Geometry Global, 2017
Geometry Global was developing a bourbon tasting activation for Suntory’s Jim Beam family of brands. They had completed their initial pitch and the client was interested in the concept, but needed to understand the cost implications. Geometry’s story was complete, but they needed a fabrication partner to actually put the meat on the bones and turn their customer journey, reference images and sketches into viable activation experiences.
Art Direction and Big Idea
Geometry Global
Creative Direction & 3D Design
Mark Pearlman
I partnered with Geometry Global and Group Delphi’s internal teams to create several rounds of support documents for pitches and design intent drawings for approval and pricing. Unfortunately, the project was cancelled due to a change in marketing management at Suntory.
Below are a sampling of the documents provided by Geometry Global. Each point in the experience summary also had a full walkthrough of the desired customer experience.
Geometry’s Blue Sky Deck
Actualizing the Concept Within the Budget
After meeting with Geometry and discussing the concepts, goals, and objectives, I developed the concept for each activation zone and created design intent drawings for client approval and pricing.
Experiential Ideas 