As an experiential creative director, I turn client requirements and desires into big ideas that serve as guideposts for the creative process. The big idea creates a story thread which influences every part of the concept and can be used to measure the effectiveness of a concept during design development. I graduated from the University of Kansas with a degree in industrial design and continued my studies in Art Center College of Design’s transportation/product design program. My entire career has been in the experiential field and in that time, I have developed skills to quickly understand a client’s brand and objectives and then turn those requests into engaging architectural, graphical, and digital experiences.

Visit my blog to see what inspires me.

Get in touch at mark.pearlman@mac.com