For the IoT World Congress, Microsoft asked for some out of the box thinking to help them attract attendees to the space. The concept was also to set the tone for the entire exhibition program. The concept uses a layered hanging ceiling that floats over the space to tell the cloud story and leave the floor space open for flexibility as the actual show partners are defined. Show partners bring their own IoT connected products ranging from robots, robotic arms, vending machines and desktop items so the entire floor space needed to be modular so that partners could be easily moved around and scaled depending on their product requirements.