Art of Immersive Storytelling, Margaret Kerrison, 2025

The Experience Economy, Pine and Gilmore, 1999

Hero With A Thousand Faces, Joseph Campbell, 1949

The History of Sketch Comedy, Key and Key, 2023

Screenplay, Syd Field, 1979

The Transformation Economy: Guiding Customers to Achieve Their Aspirations, B. Joseph Pine II, 2026 (Advance info gleaned from the Jospeh Pine’s Substack)

This Is Marketing: You Cant Be Seen Until You Learn to See, Seth Godin, 2018

Trends in the Transformation Economy, Christophe Jaquet, 2024

Airplane!, Abrahams, Zucker and Zucker

The Argument Clinic, Monty Python’s Flying Circus

Attack of the Hollywood Clichés!, Netflix

Back to the Future Trilogy, Robert Zemeckis

Franks Red Hot – Frank it Up

The Matrix, The Wachowskis

Most Perfect Couple, Vera Bradley, 2025

Parenthood, Ron Howard

The Prestige, Christopher Nolan

Ricky Jay and his 52 Assistants, David Mamet

The Spanish Prisoner, David Mamet

2025 CAIG Trend Reports (Please do not download the folder, but share and attribute!)

2024 CAIG Trend Reports (Please do not download the folder, but share and attribute!)

Brand Archetypes

Fantasy: Worlds of Myth and Magic

How Do You Use the Bookend Technique in Screenwriting?

Improv’s Babel: Defining the Game of the Scene, Erik Voss, Vulture

Increasing Conversions With Emotional Storytelling: How Getuplift Increased Conversion Rate by 96%

The Pledge, The Turn, The Prestige, Ricky Jay

The 7 Story Archetypes, and How They Can Dramatically Improve Your Marketing

Story Archetypes: How to Recognize the 7 Basic Plots, Masterclass

UCB The Game

What is Heightening

Why These Movies Open And Close With The Same Scene

Writing 101: The 12 Literary Archetypes, Masterclass