Vitec is the parent company of many of the best known professional photographic equipment brands. In the past, each brand created their own live set where attendees could test out the product. This often led to disparate looks and wasted space. In addition each brand paid for their exhibit and live sets separately. To overcome these challenges and maximize the client budget, I pitched a single live set focused on pulling the brands and attendees together around a single story that would become the talk of the NAB show.