VMware Explore
Client
VMware, 2022
Creative Direction
Mark Pearlman
3D Design
Mark Pearlman and Daniel Hull
2D and Media Design
VMware
In 2022, VMware changed the name of their signature event from VWworld to VMware Explore. To kick off the inaugural year they wanted an exhibition experience that acted as a hub for the entire exhibit hall. The radiating forms in the layout denote points on the compass that all converge to a single point.
Experiential Ideas 